The DOs and DON’Ts of Show Promotion

Here at Sneaky Dee’s, we love live music (obviously), and we love hosting shows here as often as possible. We get countless e-mails from artists inquiring about potential booking opportunities, and I must say… some of you just don’t have your shit together.  But it’s okay, we’re here to help. This article by Noise Collective’s Damon Bodine and Jason Desiderio will give you the tips on how to book  and promote your band’s next gig. You work hard on crafting your songs and making them tight. It’s time to learn how to fill a room. Here’s just a preview of what Damon and Jason recommend, yes they are speaking of New York but it is all relevant for Toronto….

     “New York City is a place where the possibilities for ways to spend an evening are seemingly endless, making promoting a show in the city feel like a difficult and daunting task. While it certainly takes time to build your network of friends and colleagues, there are several ways to improve your band’s draw in the short term. The steps listed below serve as guidelines for allowing your band to perform in front of more people, which is infinitely more fun than playing to an empty room “

Read the rest of the article HERE